Leafly.de Job: Senior Marketing Manager (w/m), Berlin

Autor: Sandrina Komm-Benson

Verõffentlicht am: 6. November 2017

Geändert am: 5. Januar 2018

Join the team! Leafly.de sucht ab sofort Senior Marketing Manager (w/m), Berlin. Festanstellung noch in 2017. Nutze Deine Chance!

Leafly.de Job: Senior Marketing Manager (w/m), Berlin
"Join the Leafly.de team"


Millions around the world trust Leafly to help them find unbiased information about the latest Cannabis information. Leafly started in the US as an excel spreadsheet and has since grown to become the world’s largest cannabis information resource. In May 2017, we started our German entity Leafly.de. We’re expanding rapidly, and we’re looking for smart, forward-thinking leaders to help us achieve our goal of shaping the global medical cannabis landscape. A career at Leafly combines the excitement of a start-up, the social purpose of a non-profit, and the growth opportunities of a major corporation. Leafly salaries and benefit packages are very competitive, the office perks are excellent, and we promise that you’ll never be bored. If you have what it takes, you’ll be joining a global network of innovative, passionate individuals on a revolutionary mission to change the world for the better.

As a SR. Marketing Manager for Leafly.de, you will spearhead all marketing and PR efforts of the company.

We are looking for an experienced digital marketing and PR professional to help build new marketing strategy and campaigns while also running al PR efforts. The ideal candidate will thrive in a start-up environment filled with challenges and growth potential.

Your tasks in consultation with management:

• Planning and implementation of Leafly.de’s marketing strategy and campaigns
• Marketing budget planning and controlling
• In cooperation with management, responsible for setting and achieving marketing goals
• Conception, implementation and monitoring of success across all channels (e.g. direct marketing, advertisements, digital content, newsletters, PR, social media)
• Close collaboration with Leafly.de content team to ensure that marketing plans and content strategy align
• Conception and development of PR concepts and storylines
• Responsibility and control of external PR agencies / freelancers
• Coordination and control of marketing agencies / freelancers
• Processing of general and administrative marketing activities
• Timeline and production management – establishing milestones and ensuring each are met.
• Development and delegation of goals, actions and specialized tasks
• Understand strategy to provide meaningful feedback to marketors, designers, art directors, editors and writers.
• Master of diplomacy and clear communication. You are both an advocate for your internal team and for what the client’s goals are when needed
• A healthy ability to be flexible when it makes sense but to also hold the line on scope creep, schedule, and budget when it impacts project health.
• Management of cross-departmental teams – collaborating on shared goals, driving progress and assessing performance
• Developing communication systems and cadence for review.
• Reports to Director of Strategic Initiatives for Leafly Global


That’s what you’re bringing
• 5-7 years of experience working in marketing, digital marketing experience preferred
• You have a degree in marketing or business management
• You are have a start-up and/or online marketing background
• Proven experience running successful digital campaigns
• Proven success developing successful social media campaigns
• You have a high affinity to online marketing trends and web technologies and are routinely using web analysis tools and MS Office
• You have a high affinity to PR tasks
• You have very good analytical and conceptual skills
• You have negotiation skills and good human knowledge
• You work independently, creatively, team- and result-oriented, are empathic and socially competent
• You speak and write German and English fluently


That’s what you get
Join the Fastest Growing Industry in the World
Hungry for a challenge that could shape history? The Leafly team shares a unified passion for ending prohibition and bringing cannabis into the mainstream of global culture, and we’re looking for candidates who share our enthusiasm for legalization and marijuana education. Working at the Leafly family is more than just a job

Benefits, Perks, and More
• German work contract and all benefits that come with this
• Competitive salary
• Company stock options
• Cell phone subsidy
• A one-of-a-kind team of driven, passionate, and fun coworkers!

Please no phone calls/No recruiting agencies
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.

Einsatzort 10785 Berlin (Fernarbeit/Heimarbeit möglich)
Arbeitsbeginn sofort!

Leafly Deutschland GmbH
Ansprechpartner: Sandrina Kömm-Benson

Bewerbung per E-Mail: presse@leafly.de

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